I'm Ash. Nice to meet you.
But, lets talk more about me...
Projects, Relationships and People. Keeping things on track, risks at bay, partners happy and team members engaged.
I'm a translator. I can turn a Producer's request into technical requirements for an Engineer, then explain things to the Lawyers and Marketing department.
I've mostly worked with C++, web technologies such as HTML/CSS/JS & PHP, plus some Obj-C for iOS development.
I've spent time designing both physical and digital UX, plus UI and logical flows covering lean over, lean in and lean back experiences.
EA is one of the largest video game developers and publishers in the world, with billion dollar franchises such as Battlefield and FIFA.
I have been working at EA since 2006 in software engineering, central technology and cross-discipline project management roles.
Representing the EA Mobile Studios organization, (which includes all of EA's mobile game development studios and partners such as Marketing and Network Engagement,) in gathering and rationalizing central technology development requests, prioritizing against requests from the rest of the business, (such as Origin and console game teams,) then tracking the development and validation of those deliverables.
A facilitator for cross functional team collaboration to launch AAA games.
It takes an army to launch a major title from a headline franchise on time, to quality, on multiple platforms with various SKUs. As a member of the Launch Readiness team I would bring together a collection of experts of various disciplines from across the company to:
I helped create fantastic experiences in titles such as Medal of Honor, Dead Space and Plants vs. Zombies through pairing development studios with proprietary online technologies and assisting with the integration, as well as taking them through the digital publishing process. This role covers aspects of project management, feature and technical design, technical support, evangalization and education.
Originally I was the sole member of the team in Europe, so I was covering all EU game development studios, both internal to EA, (including DICE, Criterion, Brightlight and Phenomic,) and external through EA Partners, (including Crytek, Starbreeze, Slightly Mad Studios and Bright Future.) Later I hired a team of three to replace me in Europe before I relocated back to the US where my focus was on NA studios including Visceral, Danger Close and PopCap.
Working on an Online SDK, internal to EA, for use by game teams to develop multiplayer titles for Xbox 360, PlayStation 3 and PC. This job then evolved into a Field Engineer position where I was supporting EA's game teams around the world in implementing their online and multiplayer features. I was asked to relocate to the UK so I could cover all EU titles in their timezone.
Providing a media design service through HiAsh.com, (previously Cre@teUK,) since 2000 creating various works for small businesses, including web banner ads, print ads, Flash assets, full websites and more.
Part of the Fifth Dimension Productions team in London, working mostly with 3ds max, Photoshop and Illustrator to produce image assets for print advertising, brochures and websites.
Contractor at GMTV in London Television Centre fully producing their b2b website from design to going live, single handedly.
Trying anything once, Video Gaming, learning about and experimenting with Technology, Football/Soccer, Formula 1 Racing, Go Karting, Travel.
Technical Excellence Award, Inaugural EA Online Awards, 2010.
Named in Develop Magazine's "30 Under 30" list, Feb 2009.
UK citizen, US permanent resident, (green card holder.)